Janice Ducate Portfolio
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Focus Financial Partners

Web Design

O2KL hired me to lead a major website redesign for a client in the finance sector who had achieved major growth. The client had a very tight deadline was unsure of the voice and style they wanted to evoke. We ended up going in a completely different direction midstream to ensure the site’s representation was one that the company stakeholders could comfortably own.

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1st Direction — initially the client was excited about this prospect; sophisticated, elevated tone, mature, engaging, limited color palette.

1st Direction — initially the client was excited about this prospect; sophisticated, elevated tone, mature, engaging, limited color palette.

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2nd Direction Mood Board — the client decided to shift the tone to friendly, approachable and colorful. Office space photos helped to lead us in a new direction.

2nd Direction Mood Board — the client decided to shift the tone to friendly, approachable and colorful. Office space photos helped to lead us in a new direction.

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