I was hired to collaborate on a major website redesign for a client in the finance sector who had achieved major growth. The client had a very tight deadline was unsure of the voice and style they wanted to evoke. We ended up going in a completely different direction midstream to ensure the site’s representation was one that the company stakeholders could comfortably own.
1st Direction — initially the client was excited about this prospect; sophisticated, elevated tone, mature, engaging, limited color palette.
2nd Direction Mood Board — the client decided to shift the tone to friendly, approachable and colorful.