Jersey City Arts Council

Visual Branding & Responsive Design

A new organization dedicated to supporting the arts in Jersey City, New Jersey needed a visual identity and online presence in order to receive their non-profit status and garner funding to serve artists and arts organizations in their city.


Jersey City Arts Council


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Lettermark & Logotype —

The JCAC lettermark is a bold yet refined, geometric type treatment that is not afraid to take risks. The connected letters are symbolic of the strong sense of community within Jersey City and amongst its artists.


Color Palette —

Given that JCAC's branding needs are largely digital, a lively RGB gradient that spoke to the voice and style of the city they represent was chosen. For their occasional printing needs, CMYK and Pantone values were created. 


Responsive Website —

Deciding on a custom Squarespace site proved to be both economical and flexible, allowing the client to manage their own content. Scalability was also an important consideration for JCAC's brand growth.