Janice Ducate Portfolio
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Jersey City Arts Council

Branding, Identity, Print & Web Design

A new organization dedicated to supporting the arts in Jersey City, New Jersey needed a visual identity and online presence in order to receive their non-profit status and garner funding to serve artists and arts organizations in their city.

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The JCAC logotype is a bold yet refined, geometric type treatment that is not afraid to take risks. The connected letters symbolize the strong sense of community within Jersey City.

The JCAC logotype is a bold yet refined, geometric type treatment that is not afraid to take risks. The connected letters symbolize the strong sense of community within Jersey City.

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Given that JCAC's branding needs are largely digital, a lively RGB gradient works to set the right tone and speaks to the voice and style of their city.

Given that JCAC's branding needs are largely digital, a lively RGB gradient works to set the right tone and speaks to the voice and style of their city.

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