This was a fun project to work on for an awesome brand. I was called upon to help clarify the user experience and redesign the UI of their website's Cycle Set. This component aims to provide users with an easy way to buy underwear in sets according to one's menstrual cycle.
From the UX research provided, most customers browse on mobile, but make their purchases on desktop. There were a number of issues at hand that made for a painful experience on both devices.
UX Key Takeaways — Initial findings aligned with feedback in the report provided by the team's UX Researcher.
User feedback implemented — Use visual design to help users track both the options they have already chosen and their progress as they go through the style section.
User feedback implemented — Allow users to see more information about each style.
User feedback implemented — Consider showing participants the total cost throughout the process.
User feedback implemented — Use visual design elements to create a less overwhelming ‘review and confirm’ experience on mobile.