Kevin of Yogalamb came to me a few years back with branding needs for an online presence. The initial build worked well in setting the stage for his brand. As his practice and services have grown, there was a need to refresh the site in a way that spoke to his evolution.
The Yogalamb logotype speaks to the yin and yang qualities that harmoniously exist within yoga; structured and organic, intense and yielding, heat-building and cooling poses.
The elements added to enhance the photography seek to do a couple of things. The solid square is a nod to the yoga mat, grounding the figure in space, while the outlined petal adds a sense of whimsy.
We opted to have myself code the site in order to keep costs down. It was built from scratch using the Responsive HTML5 Boilerplate.