Coming Soon…
YouTube BrandConnect Marketplace App
TL;DR
I had a year-long engagement on the YouTube account while working as a product designer at Free Association. Our agile team consisted of a Product Director, a Senior Lead Product Designer and myself.
We partnered with the BrandConnect Marketplace team in developing a platform where creators and brands could seamlessly connect and negotiate brand-sponsorship deals in a safe and equitable space. Post launch of BrandConnect’s MVP desktop web experience, we were brought in to envision the experience for native mobile, while informing feature evolution on desktop.
PROBLEM
Fragmented ecosystem – influencer marketing was fragmented, with brands and Creators struggling to find suitable partners efficiently.
Lack of trust – up until now, brand deals happened in a grey market space, leaving both Creators and brands open to a great deal of risk.
Imbalanced power dynamic – Creators felt unsupported and lacked the power or equity to effectively negotiate deals for themselves.
GOALS
Create a self-serve, automated platform
Bring humanity to a currently transactional marketplace
Resolve pain points effectively to get market fit
MY ROLE
UXR & Discovery
Content Architecture
UI / Visual Design
User Testing
Design System Management
Prototyping
PLATFORM/S
Android
iOS
